On a common website, the usual conversion rate on landing pages would always be restricted in the range of 10 per cent to 20 per cent. It means we are missing the remaining percentiles on our websites. Making a decision is not an easy bet, at least not easy on the web with multiple options and numerous choices. Conversion rate shares the maximum profit out of the viewers’ decisions on the web. The more your conversion rate, the more is your lead generation.
Key to increase your conversion rate to generate more customers is to optimize your landing pages to attract them and that’s where conversion-centered designs come into focus. Conversion-centered design and website content work en masse to create substantial leads through your web pages. Landing pages certainly the eye-catching attribute of your website, hence proper furnishing of landing pages surely wouldn’t bother your lead, but it will definitely increase the conversion rate which you have at current.
There might also be possibility that you may have great landing pages and you are attracting millions of people but leaks on through your pages are affecting your conversion rate. You need to have a close look on such leaks to avoid uncertain leaks on your website.
User’s Decisions:
There are numerous possibilities from where a user can land on your page, but keeping him engaged on the website as long as possible that’s the real catch for conversion-centered design. Making decision making easy for customers by any means to keep them on the website is the best way to create significant lead through their choices. Manipulating user’s decision means you need to be on your toes as the choices are highly unpredictable but a close eye on their behavior can easily give out information which can reflect as a great deal of lead generation.
Instead of providing numerous choices try providing appropriate choices, which certainly going to influence the click rate as they get convincing and helping content at one stop. The art of choosing the right choice is what matter when it comes to customers and their behavior on the web.
Landing Pages:
Attributes which flaunt your styles, genre and forte are landing pages of your website; they directly connect to customers as they are the main entrances to any website. The leads usually come from various sources it our duty to create customized landing pages for customers with comprehensive details and segmentations. In the usual scenario, landing pages are the ones which get accumulated on the search engines results as well as various recommendations from various sources also lands on these pages.
Landing page must have a customized linking to other pages on the website to provide certain advisable connection leading to informative pages on your website so that they will spend more time with you, and who knows then it might get convert into pure lead.
Balance of Emotions and Benefits:
Make sure that your client should get emotionally attached to your website. Although not literally by emotions, but make sure you make them fall in love with your website. Provide them webpages having great content, attractive images, and imperative information and designs making them satisfied at the end, and giving them reason to visit your website again and again.
While concentrating on the users’ attachment with website, make sure that you do not forget the main reason why do you have your website, subtle information about your services and products can easily create decent leads through your webpages.
Designing a website for pure conversion so that it will be bandwagon opportunity for your business converting a great extent of leads is the most appreciated technique and it is highly preferred in the market. Try using social media platforms to creating direct linking on your landing page and leave everything else on your webpages, and if they are conversion-centered you are on a roll for benefits.
