Complementry guide

SEO best practices

You need better landing pages that improve your brand awareness and increase conversions.

Landing page is not just a page where people land. It is one of the best features that can make your site rank higher, increase credibility and generate excellent leads.

Technical SEO

for developers

Sitemap.xml checklist

A sitemap is a file that lists all essential pages of your website, enabling search engines to find them more easily and understand the structure of your site.

Generate a valid sitemap.xml file

Avoid too large sitemap.xml

Check for incorrect pages in sitemap.xml

Specify your sitemap.xml file location in robots.txt file

Robots.txt checklist

Robots.txt is a text file that you can create and upload to your website which will instruct web robots to only crawl specific pages on your site

Create a robots.txt file

Prevent bots from checking out your private folders

Specify location of your sitemap

If required prevent crawlers from indexing pages which contain the duplicate content

Blocked external resources in robots.txt

Crawlability Checklist

Crawl errors make it difficult for search engine bots to read and index your content. This can result in poor visibility on SERPs, or pages that are being indexed more often than necessary.

Make sure that your robots.txt is not blocking important pages

Do not block important page from indexing through robots meta tag

Be sure to check that all the links are typed in correctly (Avoid typo in the url).

Don’t link to old or deleted URLs (in case of website migration or URL structure change)

Fix 5xx errors if any

Insure that your server is not overloaded to respond users’ and bots’ request

Is your DNS resolving properly?

Internal Linking Checklist

Internal links are links which point to other pages on your website. Users and search engines use them to find content on your website.

Check typo in the URL you insert to your page

Check outdated URL (Make sure you don’t link to old or deleted URLs anywhere on your site.)

Use nofollow link for pages accessible only to registered users.

Important links must not be hidden behind unindexable site elements.

Page Speed Checklist

Preconnect to required origines

Preload key requests

Optimize images

Reduce the disk size of image
Defer offscreen image loading
Use CDN
Use next-gen image formats

Use next-gen image formats

Improve server response time

Minify CSS and JS files

Reduce number of CSS and JS files

User browser caching for static content

Avoid Redirect chains and loops

On Page SEO Checklist

for developers

Optimize title tags

Do not miss to add title tags to all pages
Avoid duplicate title tags
Your title tags need to be concise with keywords you want to rank for

Meta Description

Though meta description does not affect ranking but play great role in CTR on SERP
Do not miss to add meta description to all pages
Avoid duplicate meta descriptions
Your meta description needs to be concise with keywords you are targeting for traffic

Broken Links

Fix all internal broken links before launching
Remove or replace all external broken links
Broken external images
Broken images links
Broken internal javascript and css files

UI/UX

Viewport configured properly
Viewport width not set
Avoid large HTML page size
Slow page load speed

Any queries?

Structure your URLs – Clean and simple URLs are more SEO-friendly.
Optimize your images – Heavy images can make your site slow-to-load.
Optimize your navigation menu – Items on your navigation menu should be made indexable.
Use structured data markup – Adding schema markup to your website improves SEO.
Setup 301 Redirects – Use 301 redirects to point traffic to new URLs or domains.
Avoid temporary redirects
Broken internal images

HTTP Status Code Errors

404

5xx

About the error

Local SEO

Have consistent NAP details – Business Name, Address & Phone number need to be uniform across the internet.

Feature complete location data – Have a Contact Us page featuring the NAP of all your business locations.

Google Business Listing

Create/Claim your Google My Business listing

Provide accurate data on your Google listing

Select business categories carefully

Add as much as information you can add.

All things
Goooooooogle

Develop a mobile-friendly website – Google’s algorithm ranks mobile-first sites higher

Setup Google Webmasters – Webmasters will help keep track of your site’s search performance

Setup Google Analytics – Google Analytics can help you analyze your website’s data better

For more Advance techniques that guarantee sustainable long term rankings