Whether it is descriptive or visual, we as humans are always engrossed to storytelling. Storytelling has significantly evolved over the years, during our childhood, it was the fairy tale books and now it’s the virtual platform where we love to experience the stories. At the moment, it is the website designs where stories come to life. Creating a brand impact by communicating the objective of your business which easily gets stored in consumer’s mind and heart, is what exactly meant by storytelling in the web world. By expressing the purpose behind your brand, you are developing connection with your audience and there is a strong possibility that this interaction can turn the audience into your customers.
Usually it is assumed that stories are communicated through words but with respect to web designs, storytelling is much more than just the text. In case of a website, web-designer plays the role of storyteller, story characters can be the images, content, animation, audio or videos and the storyline will be the main theme which describes the company’s objective. It is the best technique to captivate your visitors while telling them about the company’s service and products.
Let us focus on each character of your website that would play different roles in your storytelling process:
Typography or text:
Right from our childhood, we are fascinated towards story-books, novels or magazines, this means written stories are still a powerful way of communicating. There is no need to put up long stories on each page; of course you can have a separate blog section. Storytelling basically here deals with typography; just a simple one liner or button naming can also tell a story. Usually when you visit any company’s website, you go through the company’s About Us or Our Story page where the business tells us about its goals, objectives, achievements, services offered and other company related details. You can make the content of this page more engaging and captivating to grab attention of the visitors. You can write a story about how you started this company, in a very creative way.
Images:
We humans are largely responsive to visual illustrations; hence images are much easier means to convey the story. Images quickly get stored in our minds than the text. In fact, you can attract the audience towards your text by adding suitable images to it. You can wrap up all the essential details about your company in image. Infographic is a perfect way to convey the story through visual representation. You can incorporate appropriate images for each page or web content or you can go for the ultimate background image. You can sum up all the information or story about your company in one big image. You can add more life to the background image by creating effects like adding depth, or blurring some elements and highlighting the main image element. It is a convenient way to enlighten about the company’s product or services.
Videos:
An old but still ruling visual element for storytelling, video is moving pictures that convey the story to the targeted audience like movies. A 2 minutes video is more than enough to explain the services or define product to the visitors. Instead of reading a page full of information, an appealing and informative video is easy to digest. You can even add humor quotient to your video, to make it more engaging.
Animation:
What will be a better way to entertain the audience and grab their attention than animation? These visually pleasing moving pictures are the best way to convey the story of your brand. You need to choose right kind of animation that would complement your company’s motto. You can add different animated characters on each web page or stick to one character with different gestures signifying the message of the specific page.
Audio:
How can an audio tell a story? You have to play very safe with this character as it can even be a turn off for your visitors. The audio which you add to your website should be soothing and likable rather than being loud and piercing. You can incorporate audio in form of songs or any slogan that instantly gets stored in the brains of the visitors. Audio can be ideal tool for preaching the people.
As you can see, storytelling and website are just made for each other. A website seems to be imperfect without these elements. So by incorporating these characters you can come up with a great story for your website which can become a blockbuster among your audience.
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