Industry

Agricultural Marketplace

Location

Euroa, VIC

Goals

Enhancing Online Visibility and Sales for a Farm Equipment Auction

Techstack

Codeigniter, MySQL

What we did

Data migration

More than 20 GB of data and 12-year-old legacy development migrated to new technology

New design & development

Marketplace for faster user experience, product search and administration, CRM, invoicing, sales, commission management, Listing management, CRM, Auction Management & integration with various platforms, Invoice & credit statement management, and Accounting (Ledger & Transaction), CMS for content management

SEO

Optimised the website with relevant keywords. Implemented effective strategy that includes on-page optimisation, content creation, and technical SEO improvements.

Content strategy

Created informative and engaging content related to farm auctions, farm equipment, and industry.

Digital strategy

Third-party integration, auditing, Tailored technology recommendation, web traffic stats and analysis.

Get ready for Premier farm auctions, revolutionising the Australian agriculture business.

Dynamic Platform For Farm Equipment Auctions With A Lot Of Automation

The new web platform transformed the way our client conducted farm equipment auctions. With the focus on attracting local farmers and dealers across Australia, The purpose is to design and develop a dynamic web platform that would serve as a one-stop destination for farmers and traders, improving the website’s user experience, making it seamless for farmers to browse, sell and bid farm machinery.

The One-Stop Farming destination

Get ready to take advantage of professional services. From transparent auction processes to flexible finance options and a large inventory of farm machines to direct access to upcoming auctions, we’ve got you covered on all verticals.

Font Family

OpenSans

Open Fields, Open Font: Why Open Sans Sprouts Here

We tilled the web for the perfect font, and Open Sans bloomed. Clean, readable, and versatile – it lets our agricultural knowledge flourish on any screen size, ensuring our harvest of information is accessible to all. Open Sans isn’t just easy on the eyes, it’s also honest and straightforward – mirroring the values we hold dear at our core. So come on in, explore our fields of knowledge, and let Open Sans guide you on your agricultural journey.

A Visual Masterpiece, Depicting The Farm Spirit And Bidding Excitement.

Are you looking to buy or sell farm equipment at a competitive price? Then, visit AMA. With the revamped website, the auction process just got a major upgrade!
Focusing on user-friendly navigation, The new design led to lower bounce rates and higher conversions. With fewer clicks, reduced waiting times, complete automation, and easy browsing, we have successfully enhanced user engagement and made the platform more accessible.

More than just boosting sales – it made farm machinery auctions a thrilling new adventure!

OpenSans

Bold

Medium

Regular

Color Palette

Font Size

48 pt

28 pt

26 pt

24 pt

17 pt

14 pt

Thriving Farmers, Flourishing Admin

The revamped website is user-friendly heaven. Here farmers can easily browse the listing, bid and purchase or sell their machines. Admins can access efficient tools for managing listings and processing transactions on a single interface.

Affiliate Member Management: Connecting Buyers And Sellers

The features allow the new website to welcome affiliate members including small and big farmers, farm traders, and auction enthusiasts to connect and join the farm auction.

Invoicing And Credit Statement Made Easy

It’s time to bid farewell to tedious paperwork, advanced features like easy invoicing and credit statements ensure that the transaction process is efficient and stress-free, enabling you to concentrate on what truly matters – cultivating your farm.

This modern feature simplifies farm equipment auctions, saving time for buyers and sellers.

Mobile Responsive Design: That Runs On Your Fingertips.

As a prominent farm equipment auction company dealing with new and used tractors, tillage equipment, trucks, and other agricultural machinery, ensuring mobile-friendliness was crucial to accommodate the growing number of users. So to cater for the auction experience on the go, we ensure the layout design, detailing, and content seamlessly adapt to the screen size. This means one can easily access the website from any device, including mobile phones or tablets.

Global Auction Network

Thanks to its seamless integration with third-party auction platforms. This gives access to a treasure trove of farm equipment available for auction with us from various auctions all around Australia, All in one place. Additionally, the website offers an easy import and export listing option, enabling the admin to upload inventory and reach a larger audience quickly.

Reviving the decade-old equipment business with digital technology

AMA has come a long way from being a traditional farm equipment auctioneer to becoming a thriving online marketplace for farm equipment enthusiasts. Partnering with them, We’ve transformed a digital platform into a bustling marketplace, where every click and bid is a step closer to farm equipment dreams realised.

The time we spent together working with the Webwingz team was amazing. They embraced the core idea of AMA and executed it in ways we have never predicted. We are pleased with how the new website has transformed with automation, and how our farmer friend can now seamlessly buy, sell and bid with us. We want to assure you that their services are highly recommended. You’re in good hands with them.

Michael Downie

Director

What we did

Get ready for Premier farm auctions, revolutionising the Australian agriculture business.

Dynamic Platform For Farm Equipment Auctions With A Lot Of Automation

The One-Stop Farming destination

Open Fields, Open Font: Why Open Sans Sprouts Here

A Visual Masterpiece, Depicting The Farm Spirit And Bidding Excitement.

Thriving Farmers, Flourishing Admin

Affiliate Member Management: Connecting Buyers And Sellers

Invoicing And Credit Statement Made Easy

Mobile Responsive Design: That Runs On Your Fingertips.

Global Auction Network

Reviving the decade-old equipment business with digital technology

Michael Downie

More projects

More projects

Previous

Next

Pune Development Centre

Pune Development Centre

New project?

98900 27808

info@webwingz.com