Perfect landing is not only significant for aircrafts but the term has tremendous impact even while designing websites. Mostly designers show much interest in designing homepage as it is assumed to be the first page encountered by the visitors. However, according to recent analysis by the market analysts, higher percentages of visitors are turned into leads through landing pages which is usually outweighed by homepages. In fact most of the designers baffle landing page with home page. Landing page guides the site visitors precisely, what you want them to do and why is it essential, it is more task-centric unlike homepages which has lot more to offer, making the visitors feel lost. Hence is it sensible to have a dedicated landing page for your website.
Landing page is basically the first page where your visitors bump into, thus make it so enticing that the visitors experience love at first sight, kind of feeling and compels them to buy or utilize your products or services. Although there is no perfect protocol for creating a perfect landing page, there are certain thumb rules which you can follow to construct a landing page that will boost your conversion metrics.
Highlights of your landing page:
- The first thing your visitor will notice after landing on the landing page is the bold headlines. So keep it compelling and specific.
- Write a brief description about what your business offers. Keep the explanation simple and professional.
- Support the landing page content with suitable video, images and testimonials. Don’t clutter the page too much; it should be strictly information-centric.
- Landing page is the brief about your business, you cannot cram the page with heavy details hence an ideal Call to Action button is very important to direct the audience to the next step.
- Highlight the highlighting features of the business like the pricing policy, discounts, offers, most acclaimed products and other such attractive features.
Boast the best:
What do you want your visitors to see first? Of course the best. Showcase the most essential piece of your business on the landing page. You can display your most admired product, service or even just the email addresses in an appealing manner. Combine the image or information with interesting content that will engage the visitors. Do not make any sloppy grammatical mistakes or else it would create a bad impression on the audience. Play well with large backgrounds and graphics that are eye-popping. Have an optimistic approach for convincing the visitors to buy your products.
Minimalistic approach:
Minimalism is the new meaning for professionalism. If you want your landing page to look proficient then keep it simple and clear, do not mess it up. Organize the content in a proper format so the objective is clearly understood. Just focus on the necessary information, if the visitors are interested they will automatically explore your website. You can add link to the images or the content for more details instead of crowding the landing page.
Call to action that stands out:
One essential element that every landing page should inevitably have is a perfect call to action button. The main goal of landing page is to convert the interested visitors into your customers hence you cannot close the eyes to this button. Just showcasing the product is not enough, you need to convince the visitors that why is the product, good and how can it benefit them. Visitors need to be guided well. Use keywords that instantly induce the visitors to get more information about the services offered. Free, buy now, new, hurry are some common keywords used to attract the visitors.
Testing cannot be neglected:
Testing is imperative for enhancing the conversions. Timely testing helps to check the performance of the website. The best way to test the land page is by running A/B Testing. You can test the images, content, call to action, headlines, colors etc. Testing will also be helpful in the long run.
Though you may require some time to master the technique of landing pages but credibly it is the best and secured web design feature that aids to work with your prospects, effectively.
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