Industry
Online Retail
Location
Sydney, Auckland, London, NY
Goals
Create a seamless online eyewear cases buying experience
Techstack
WordPress
What we did
Web design & development
Use best practices to customise WordPress theme and systematic installation
Digital strategy
Identify the most effective marketing and advertising channels based on research and historical data
Growth hacking
Search optimisation for worldwide target audience, content marketing, dynamic pricing, abandon cart automation, drip campaigns
Crafting and selling unique designer homes for eyeglasses and sunglasses
Seamless eCommerce experience
ThePout.co is involved in creating beautiful eyewear cases adapted to their customers’ unique preference. Building an attention-grabbing online presence and making their products more accessible was the ultimate goal. With extensive eCommerce expertise, we crafted a highly visual and fully responsive online store, delivering great user experience.
Engaging WordPress website. Mobile-first solution. Improved global reach.
Alluring visuals
reflecting the company's culture
Focusing on the brand’s unique selling proposition and emphasising on space and fresh photography, we created an enticing visual story to eminently amplify audience engagement.
Fresh colour palette, clean and modern typography and logo as extraordinary as the brand, all together represent the strong brand identity.
WordPress website
highly-customisable, responsive and future-friendly
The upscale feel of the website is perfectly blended with easy-to-use search and smooth functionality that allows the visitors to explore all the stunning products from the shop more conveniently. The incredibly user-centric eCommerce website is produced on the WordPress platform.
Responsiveness
across multiple digital devices
Any visits to the store from desktop, laptop, smartphone or tablet, the experience remains the same and that’s flawless.
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EDM marketing
to build loyalty and boost sales
The highly-converting email reaches the right person and the right time. The newsletters with awesome subject lines and visual appeal are proven to be compelling enough as they have made many subscribers take necessary action.
- Compatibility
SEO strategies
at every step of the project
To increase organic traffic and drive sales, we developed a SEO strategy and dedicatedly worked on key areas like keyword research, competitor SEO research, backlink analysis, content recommendations, technical SEO implementation, Google analytics management, social media marketing and more.
The entire team closely worked with us on every step of our journey and assured our brand gets globally recognised and spell success.
Emma Clark
Happy customer
