It’s bygone when you used to tell about your business, now it is time to show the world what your business is all about. It will be prejudice, if you think that videos are only meant for entertainment business, these moving pictures have become a central part of several business websites. As the internet now has radically shifted from text to visuals, videos persuade website visitors to experience your products and services with more intimacy and sensation. More than static content, dynamic content appeals to audience. According to a study, if visitors don’t find anything interesting on your website, they may leave the site and never return back whereas attention-grabbing videos compel visitors to stay for almost 4 to 6 minutes on your site which eventually can have an impact on SEO. Since videos almost make the audience feel that they are meeting you in person, it will build connection and boost trust. Emotional appeal, brand identity, increased conversion rates, improved site rankings, outstanding promotion, videos assist you in attaining everything possible which is imperative for the success of your business.
Here are few ideas to effectively incorporate videos in your website and bring victory for your business:
Interactive About Us page:
Candidly speaking, audience must be sick of seeing and reading the repetitive type of About us page, why don’t you make it interactive? We are not saying that you completely avoid writing but you can blend the static content with dynamic videos and make the About Us page more gripping. By adding videos that describe your business, you are actually introducing yourself honestly and revealing your unique personality. You and your team can speak about your business commencement, achievements and present brief information about your products and services.
Video tutorials or product demo:
As salespeople demonstrate their products even you can offer demo tape for your products through videos. You can put up tutorials which will help the customers to know your product better. These guidelines will surely impress your visitors. Viewers would love to see the recipe rather than reading it. In case of ecommerce websites, video tutorials are very useful and gain a lot of response from the online purchasers. Just by adding small engaging videos of your products in use, you can attract many visitors and convert them into your customers.
Promote business by adding recognition or achievement videos:
Flaunt your achievements and recognitions, all in action. Most of the times, it happens that you write about your achievements or about your business success like winning an award or some kind of recognition but people don’t seem to believe it. You can build trust among your audience by showing what actually happened. You can upload media highlights on your website and grasp more attention of the visitors. Conversion rate is likely to increase with these limelight videos. You can highlight these videos in noticeable spots, so that instantly the visitors click and watch it. Give some captivating heading to the video, to bring it more under public eye.
Dedicate a special tab for videos, put on YouTube, add video testimonials:
If you are paying so much attention to videos then it will be sensible to dedicate separate tab for videos, so that the visitors may not keep on searching and directly open the tab to experience the captured moments. You can also promote your business and reach wider audience by uploading the videos on YouTube. To build more trust among the potential customers, you can add video testimonials of happy customers. You can ask your customers to say something about your business and share their experience about the products and services. By watching these videos your potential customers can confidently tie up with your business.
Videos certainly will work for your business as it will reveal the true picture and show what really your business is all about. If done correctly videos can be a great tool to promote your business online, capture audience and boost up the sales.
