So you have opened a new branch of your store in the web world? Started fetching for the customers on online address? Good to see that your online store is witnessing good traffic. Though people are visiting your website, it is tear-jerking to see that no action is actually taking place. When you notice that people are just window shopping but unwilling to purchase the goods, the first question that would hit your mind is ‘Why is all this happening?’ Your online store may be visually-pleasing, there must be jam-packed traffic but if you fail to turn your web visitors into customers, then the money which you spent on design can turn out to be totally waste. Whether it’s the traditional store or an online shopping portal, customer is the ruler and without adequate sales your business may undergo loss. It is vital to put yourself in the customer’s shoes and see what they actually look for.
So why your online visitors are not turning into your customers?
Poor call-to-action:
Your store visitors would be interested in your products and they would like to buy too but what if they don’t receive the direction on how to make the purchase? Unfortunately, you may lose your customer. One of the most common reasons for losing your customer is neglecting call-to-action (CTA). If the visitors do not know how to navigate, they would never turn into your clients. Hence keep the CTA simple and easy to understand. First test with different CTA buttons and check which results in higher conversions and implement those buttons.
Not able to find the shopping cart:
Shopping cart is one of the key components in an ecommerce website. How will a shopper buy if he doesn’t find the shopping cart? The customer might be spending his precious time in selecting the items and ultimately when he is unable to search for the shopping cart, he would feel annoyed and may leave your site. Such kind of mistake may result is huge loss. Therefore make sure the shopping cart button is visible and available on all the necessary web pages.
Taking too lightly the power of testimonials:
People have become very mindful about shopping for products online. They prefer to check for reviews or comments of previous customers before they make any investment. Testimonials are a kind of trust factor for the potential customers. Positive feedback or testimonials assures the potential customers that your business is trustworthy and they can indulge in shopping without worrying.
Your website isn’t mobile-friendly:
Since popularity of Smartphones is escalating rapidly, mobile-friendly websites have become need of the hour. Most of the people today prefer shopping, on the go. If your website is not compatible with other devices except desktops, through which internet can be accessed, you may lose a huge number of prospects. Thus opt for responsive designs or conduct testing and check if the website runs fine with all screen resolutions. Better user experience is the key to attract the customers.
Not focusing on Unique Selling Point (USP):
There must be myriads of ecommerce sites that would be selling products like yours then why should people choose your brand over others? What is so exceptional about your product or service? If you fail to determine the USP of your brand then your potential customers would prefer other’s product or service over yours. Hence you need to identify your USP and tactfully present it to your potential customers. There must be number of unique factors about your product, you need to identify those factors and determine your USP. It can be offers, customer friendly services, free shipping, discounts and others such alluring features, you have to highlight your USP on the home page, so that the potential customers would drive in to your websites and get benefited with your unique services.
Abundance of traffic but no sales is a common sight of most of the online trading websites. For ecommerce businesses, websites are their whole and sole, sales and marketing team, thus it should be powerful and compelling. However, these proactive steps would ensure that the online window shoppers turn into your real shoppers.
