The world of fashion is on continual revolution. It constantly crops up with hottest trends and endeavors to make it all the rage and style statement of people around the globe. Well, what will happen when the trendy web-designing and fashion-designing industries collaborate?
Fashion websites exhibits great union of styles which are in vogue in both the industries. It’s a perfect integration of latest visuals and cutting-edge technology. Whether it is fashion portfolio, magazine, online apparel store or a fashion blog, chic visuals dominantly speaks for its brand. Most of the fashion websites have certain common features like large stylish backgrounds and a navigation menu. Like web-design trends even fashion trends keep on changing, therefore you need to relentlessly upgrade your site as per the current fad. If you provide fresh content seasonally, the visitors will be hooked up with your website and may turn into your customers too.
When it comes to designing a fashion website, very less information is available. Thus if you are planning to create a fashion website, you can follow the guidelines given below and come up with a fashionable fashion website.
Opt for a stylish design:
The main objective of any fashion related website is to make it look eye-catchy and stylish to satisfy the interest of the audience. The classic solution for fashion websites is to go for black and white design or single-page websites with full-screen backgrounds.
While designing a fashion website, you need to pay heed to the following factors:
- Font readability
- Selection of suitable color palette
- Zoom- in feature for the images
- Bold website background
- Classy image galleries
- On-page animation and transition effects
Explore the market:
Fashion is one industry where the trends keep on changing; therefore you need to be aware of the current market trend. You need to find your niche for the business and then research the market. Fashion products are never out of style and demand but you should discover how and where you can find your potential customers. With proper market research, your dilemma can be solved.
Market research will help you gather necessary information like:
- Your competitors and their marketing techniques
- Market saturation
- Keywords that will bring more traffic to your website
- Identifying requirements, interests and behavior of the potential customers
- Present interrelation between price, supply and demand
Pay special attention to images:
It is not rocket science to know that images play a significant role in fashion websites. Fashion cannot be read or heard it can be felt only by seeing, thus images is the key medium to convey the message of fashion industry.
- Attractive and chic photographs are the central element that will make the site engaging
- Opt for high quality images that look attention-grabbing on desktops as well as mobile devices
- You can either have a single background image or can set a slide show
- You can also have image galleries that flaunt your exceptional fashion products
- Carousel image gallery is also an awesome choice for fashion websites. It creates an interactive experience by showing more than one image at a time
- The voguish parade of images draws more attention
- Change the images as per the season to make the site look more fresh and active
Effectively use white space:
White space makes the fashion website look more classy and elegant.
- Effectively use the white space and make the website look clean and super stylish
- Minimalistic approach is in vogue; follow this trend in fashion web- designing too
- Skillfully use the space around the images and text and make the design look fresher and professional
More than creativity, designing fashion website depend upon the current style. Outdated fashion will make your site look old-fashioned. Thus the rule of thumb for designing fashion website is to upgrade the web-design with the changing fashion seasons.
