‘Coming Soon’, this teaser statement usually leaves everybody curious and big-eyed about what will be on the cards. Earlier, website used to boast under-construction page with the typical road construction and traffic cone symbols but today the web industry has evolved radically. Instead of displaying the incomplete site status, it flaunts about what interesting will be soon coming. Web-designers endeavor to create anticipation and inquisitiveness among the web visitors by designing mystifying coming soon pages. It is a great technique to capture attention of the potential customers and notify them what delight they could expect from the site. Like movie trailers, coming soon page can be an effective promotional tool which will keep the visitors keenly hooked up with the site. You need to make the page eye-catching and informative, then only you can build up the curiosity and keep the visitors stay connected. Your main aim while designing the coming soon page should be to engage the audience through this teaser until the launch.
Here are some guidelines that will assist you to create engaging and mysterious coming soon page:
What can the visitors expect?
Make the page as enticing as possible. Usually when you see any movie trailer, it is composed of attention-grabbing scenes of the film and gives you a brief idea about the movie story. Similarly when you design a coming soon page, focus on the gripping products and services offered and give a sneak peek about what the website is all about. Don’t pour out everything about website, just give a preview that might interest the visitors. This way you can maintain the mystery and engage the audience. You can unveil the company’s message with striking images and captivating content.
Promote your brand:
As mentioned earlier, coming soon page can be a great promotional tool, you can use the space to promote the brand. If you are ready with the basic design, logo and color theme then start creating an impression on the visitor’s mind. By displaying the logo or color scheme, you start creating the brand identity well before the launch. Like movie posters even company website will be known to the web audience by its logo and will make it recognizable when they visit in future, after the launch
Allow the visitors to receive the update:
If you succeed in building the curiosity, then certainly the visitors would be anticipated to know when the site or page will be launched. You can allow all the inquisitive visitors to receive the update via email, social media or subscription form. Asking for email address still remains the best form of getting in touch with the prospects. It is a best practice to integrate email address field to update the visitors about the launch. You can also include a small subscription form with a box labeled with simple text that indicates to subscribe. Social media platform is also an effective way for marketing the website. The business website can get more visitors by promoting the coming soon page on social networks or putting the link of social media on the coming soon page. You can just show up minimum information on the site and ask the visitors to get more of it by visiting the social media page.
Highlight the useful contact information:
Providing contact details can play a significant role, especially in case of ecommerce websites. You can integrate essential information like email address, contact number, store address etc., this might help in sales conversion. You can also ask the visitors to get in touch with business through social networking sites.
Add countdown feature:
Countdown is an attractive and engaging way to catch attention of the visitors. It makes the page look realistic and interactive. It will keep the visitors gawking at the page till the end of countdown and also out of curiosity, they would constantly visit the page, to check the time left. It will also notify the visitors that when the site will likely be launched.
Creative, inviting, mysterious and informative are the key ingredients for an efficient Coming Soon Page. By creating an electrifying coming soon page, your site may get flooded with potential customers, even before its launch.
