If your website users are looking for more information about any product or want to complain about some service or just commend about any web service or product, where would they eventually land? Generally, when a customer makes any purchase from an online store, they don’t just hunt for the product pages or shopping carts, they even rummage around for ways to get in touch with the business and for this purpose, Contact us page is specifically designed. Despite of being the ultimate medium of communication between the online business and potential customers, Contact us page is often an overlooked web page. It is the shortest webpage with barely any content but still not treated well. Sometimes the contact us page is not visible or fails to provide adequate information, which as a result hampers user’s interaction. Thus as a competent web-designer, it is very crucial to get this web page under your eagle-eye.
What is the Contact page basically made of?
Office address:
Just being available online is not enough, you have to convince your audience that you are ready to help them even when offline. Providing physical address of the company on your website will build trust among your visitors. Physical address of your office will help the visitors to interact with you directly when required. Mostly ecommerce websites may not have offline address, thus in such cases you can mention detail about any virtual office or rent a mailbox where they can drop in their queries.
Telephone number:
Telephone numberor any contact number is a must mentionon the website contact page. You can keep your contact number clickable, so that visitors who access your website through mobile devices can contact you instantly with a click.
Email address:
Email is a professional way of customer support. Usually business websites ask the visitors to drop in mail, in case of any query or complain. Rather than providing personal email address, mention company mail id. Make an effort to reply to your clients as soon as possible or else it will create a bad impression. Keep the email address clickable, so that the visitors can directly mail you.
Google map:
Your contact page is incomplete without Google map. It is undeniably an important feature, if the company has any physical address. So do not forget to include this contemporary component.
Social media buttons:
Nearly every website user is active on social networking sites; it has almost become their second home. You can provide the social media channels and allow your site users to stay connected with the company. The visitors can spot their queries on the website page, where you can interact with them whenever online.
Skype:
Now letyourcustomers stay connected with you from any corner of the world and at anytime. If your business is not having any toll free number, then Skype is the best option to let the international customers, communicate with you. You can integrate Skype chat or call option on the contact page.
Contact form:
Last but not the least, contact form, this is also an essential part of the contact us page. Most of the websites provide direct and instant communication to the visitors through contact form. The form should be short, uncomplicated and user-friendly. Ensure that the mandatory fields are marked with asterisk sign (*) so that the user fill those fields without fail. Also make sure input elements like text box, radio buttons and checkboxes work perfectly and do not forget to mention the submit button.
Just because it is a simple contact us page, don’t neglect visual styling. Make all the fields visible, alluring and user-friendly. Maintain a consistent look and use inline validations. Don’t forget to display a message after the user completes his action. A winning contact us page is the key to increase user interactions and improve the site rank.
