Did you know 75% of our brain’s sensory processing is devoted to vision? We live in a world which is filled with visual attractions as well as distractions; it is our brain which eventually decides what to remember and what to just overlook. Hence, this proves that the finest way to develop contact is through visual. So, how to create a good visual interaction, particularly in business? The modern business era has become more interactive, predominantly with the revolutionary websites. Do you think just a plain, optimized website is enough to catch attention of the customers? Absolutely not, attractive design plays a pivotal role to attract more visitors to your company website. More than just providing information, a website should be engaging and aesthetically satisfying. Web designing is something which requires creativity and paying attention to details. It is a form of art that needs to be functional rather than just being pretty. Before you design any website, put yourself in user’s shoes and then start planning.
An eye-catchy website will assist you to get more clients and also generate more revenue. Now the question arises, how can you add charm to your business website design? Well, no prizes for guessing, it is quite apparent that you primarily have to focus on the essential elements.
Below is the list of vital components for your web design that would create a memorable visual sense:
Color palette:
If our world is been painted with so many stunning colors, then why not your website? The purpose of design is almost lost without the use of colors. Color is the most prominent element that instantly fascinates the visitors. If you combine the colors well then you don’t need to worry much about the appearance as half of the work is already done by this element.
So, how to play with colors?
- Different people might have different interpretation about colors, for example: Red symbolizes love and passion but it also signifies danger and negativity. Hence it is best to initially play with safe colors like brown, white, black or green.
- If you starting with a new website it is better to stick with two contrasting color combination instead of messing it up with multiple colors. Dual color scheme would give a classy look to your website.
- Choose colors that gel with the company logo, images and ensure the content is visible through background color.
- If you want to go with the latest trend then you can experiment with vibrant and bright colors. Remember whatever colors you choose it should complement the project and convey the message.
The art of typography:
Would you like to visit a website that displays stylish font but which is unreadable? Why would anybody like to strain their eyes? Only style doesn’t count, functionality is also what matters while designing a striking website. Probably no one else realized the real value of typography as Steve Jobs did. Jobs learnt Calligraphy and found it to be very artistic and historic. He revolutionized the modern typography by bringing it on screen through Apple.
How to make use of typography for your website?
- The first rule of typography is to use fonts for the content that are readable as well as appealing.
- If you want your web content to look unique then avoid using the most common web fonts like Georgia or Helvetica.
- Use fonts that are lightweight so that the website doesn’t take much loading time.
- Don’t use different type of fonts for each content, it will look very distracting. Use combination of two typefaces for a particular website, one you can use for heading and the other for main paragraph.
- A good typography helps in content marketing.
Theme for your website:
The theme of the website should signify the motto of your business. You should pay special attention to the theme of your website. To catch the notice of the targeted audience, it is vital to design a perfect theme for your website. If you are designing a corporate website, it should denote power, reliability and trust. On the other hand if you are designing a website for kids then it should be more bright, colorful, happy and amusing. You can change the theme anytime and also customize it as per your requirement. Don’t go for fancy or glittery backgrounds, your theme should be visually pleasing and not off-putting.
Web layout:
Almost all of us must have come across any website that is completely cluttered or doesn’t navigate accurately. Isn’t that irksome? This is a result of poor web layout. A web layout acts as a map to the visitors; it shows them the direction to their destination. So if the map is not designed perfectly, it will either misguide the visitors or they may just lose their way and crossly move out of the site. Hence you need to sketch your web layout appropriately.
What you need to focus on while planning for the layout?
- Simplicity works best; you can keep the layout simple yet appealing. You can plan for a web layout similar to newspaper which is easy to read and is clean and accessible.
- Keep as few navigations as possible, this will avoid confusion and make your website look user-friendly.
- If you are not paying attention to grids then you have almost lost the battle. Grids are very crucial as they give structure to your web page and balance the layout.
- Trim down the number of web pages.
- Pay attention to each of the category; remember each section tells its story so concentrate on every component equally.
- To make the website surprising, you can attempt little bit of creativity by adding some small animation or any aesthetic treat.
The old and monotonous saying, ‘First impression is the last impression’ goes well with web designing. So focus on the essential elements and wow the people by developing a web design that creates a lasting impression.
