Is first impression actually last impression? Well, we don’t know about that but in business first impression should be a lasting impression and for that an impressive web design is a key player. If you are running a small business, you must have certainly thought of expanding your presence and targeting wider audience, right? To attain this goal, creating or recreating an appealing website is a must. In today’s world every business need to focus on its online presence especially, small business as they have very limited scope to show up their potential services to the people. There is cut-throat competition in every business and to stand strong in this competition or at least to mark your presence, website is an ideal platform.
If any interested customer searches for your company on web and doesn’t find your business website then this will surely be a turn-off for your business. The main goal for your small business website should be to generate leads and sales and for that you have to create a killer website that will eventually convert the visitors into your customers.
So here are few tricks for designing a small business website that creates a smashing impression on your visitors:
Clutter-free website:
If your website is too much crammed then this will just annoy the viewers and they would end up exiting from the site. Don’t load your website with redundant data as it will just lead to puzzlement. Let the website breathe by allowing enough whitespace between the components. This will not only look professional but will make the website much interactive and enhance user experience. If there is appropriate whitespace between the web elements, it will make the website comprehensible and also let the visitors to click and view the information with no trouble.
Consistency:
Remember your website is the reflection of your business. Hence create an efficient and professional website so that it reflects a positive image about your business to the visitors. Consistency is a symbol of a professional website. Maintain the look and feel on website, constant throughout all the pages. Don’t just concentrate on the homepage, pay attention to all pages equally. The connection which you build with the viewers on first page should continue till last page. Color, image, typography and logo are the key factors that augment the look and feel of a website. Give a brand experience to your viewers which would leave them spell bounded.
Responsive:
Long time back, web-designing was only limited to desktops and laptops but with the emergence of smart phones and tablets, the user-experience has completely revolutionized. If you see in this modern digital world, everybody is hooked up with smartphones and prefers browsing through these devices as it is handy and quick to respond. Therefore this has become another challenge for the web-designers, to create a responsive website. The content and elements which is present on your desktop website have to be squeezed efficiently and make it apt for the mobile devices. Don’t upload visually heavy images and text that is blurred. The content should be short and to the point and the buttons should be easily clickable so that it would generate instant sales.
Easy navigation:
Do you know, what is the sign of poor website? It’s bad navigation. It can make or break the performance of your website. Clicking on the same button multiple times, to get navigated to the next web component, is just frustrating. People switch to online services, to make their work easy and fast, if they do not get what they want within seconds then they would simply run away from your website. The golden rule for good navigation is keeping it minimum and simple. Do not have many navigation buttons and let it be consistent. Give suitable titles to each navigation button so that it doesn’t mislead the visitors.
These are some simple techniques for uncomplicated and attention grabbing website. Attractive website doesn’t mean only the visual appearance even functionality is equally important. If your website is good looking but not receptive then it will surely create a bad impression and generate negligible leads. The above mentioned tactics will help to enhance you presence on web and will also improve your sales count.
For more information please go to our web design page or our contact page.
