About us page, the primary destination where the visitors land after arriving to your site. There is no strong excuse to pay no heed to this significant webpage which strangely also comes about to be one of the most neglected pages. You may not be paying much notice but your website visitors surely do. About us page is where the world clicks to discover about a particular company and the services it offers which means it certainly requires lot more of deliberation and admiration than other pages.
About us page basically revolves around information about the company, who they are, what they do, what services they offer, story behind their inception, it should just give a glimpse of business to the visitors. There can be different approaches to design the about us page, some can be creative while some can be professional, it depends upon the type of business but there are some basic elements which you need to principally focus on. Just writing page full of stories will not entice the visitors, it should have some delightful factors that will keep the visitors engaged.
Let see how you can create a great about us page:
Cool and interesting story:
It’s time to think ahead of the yawn-inducing about us page. This web page is mostly about content as you need to focus on the company information and the services offered. But the corporate overview or the same old automated information about the business is just boring. If you want to engage your audience, present the company profile in a new style. Write a cool story about the company’s inception. This will humanize the brand and show enthusiasm and zeal of the company makers. Even if the language is professional, it should reflect the passion of the business.
Visual Ingredients that reveals the soul of the company:
So what is the soul of the company for whom you are designing the website, is it the products or the founders? Avoid putting the common images like shaking hands or group of employees smiling which is found everywhere on web, add personal touch by putting real images. You can put images of the people behind the company and write few lines about them, incorporate photos of ardent employees or you can put images of products which showcases the brand identity. This will develop an instant connection with the visitors which will compel them to explore the website.
Let’s be witty:
Why so serious? Designing about us page can be transformed into a fun experience too. You can break the mold and add some wittiness in your design. This will be a creative way of designing the about us page. Healthy humor is always appreciated. A little sense of humor will help to connect with the audience in a better way. A well written content with a blend of wittiness can be a delight for the visitors.
Don’t focus on sales:
You can’t be so desperate. About us page is to tell about the company and start building relationship with people, you cannot force your audience to buy the products, right from the first page. You shouldn’t even suggest the visitors to buy your products on the about us page, this will create a bad impression on the audience and perhaps they may leave your site without even exploring other pages. This page should just focus on business objective and entice the visitors to look for your products rather than forcing them.
Call to action:
Why to ignore call to action button? If you have added this button on all web pages they it will be functional if you add it on about us page too. Once you get connected with your web visitors, passionately revealed about the company and its value, it’s time to take advantage of the situation and add a simple call to action button.
It’s time to go beyond the clichéd type of about us pages and think out of the box to make this page more attention-grabbing. Even if you are undertaking neoteric approach, make sure you develop relationships, faith and value with the visitors by explaining precisely about the business.
