Splashing mouth-watering photos of yummy dishes, putting up recipes of lip-smacking food or bragging off cozy ambiance of a classy restaurant is a typical picture of tastefully designed food websites. These visual temptations can make your visitors to gaze at the tempting images for hours but that’s not all what is required for a great food website. Like any other business website, even food website primarily requires a good page layout. It should not just be a feast for eyes, but it should be delightful to explore the complete website and let customers get benefited by the services to the fullest. In case of restaurants, the website should help business to drag in more customers to their restaurants while if the website promotes recipes then it should endeavor to increase the visitors count and improve site rank.
So let’s check out the essential ingredients to cook a great food website:
Visual delight:
To tantalize the taste-buds, you first need to beguile the eyes. Just writing recipes without incorporating it with delicious photos or talking about restaurant without flaunting its look will never compel the visitors to explore your website. Sharp images are a must for any food website. Usually human-beings tempt to eat food that looks tasty, if it’s not visually appealing then they would ignore it. It can be tricky to click photos of food and you cannot compromise on quality. Hence you may need to hire professional to click good quality pictures and post it on your site. Visually captivating images would entice the visitors and induce them to explore the website as well as your restaurant.
Updated Instagram account:
So your restaurant cooks fresh food every day, have you posted some latest recipe, what’s the special menu today, what is your best seller? Updated Instagram account is the answer for all the questions. Inquisitive foodies always want to know, what’s cooking, so keep them informed by updating your Instagram account on regular basis. Upload all the alluring photos on this account and instantly grab attention of the food-lovers. Instead of having a separate account, you can incorporate Instagram feed on your food website.
Menu:
Any website visitor would love to know what does the restaurant offers. Menu is an essential element of a restaurant website. You can make the menu card attractive by integrating each dish with a small image or some other enthralling visual effects. You can write a short description of required dishes to make the visitors feel more satisfied.
Responsive design:
People on the go would check the restaurant website to drop there for lunch or dinner. It is impossible to carry desktops or even laptops all the time, mobile is the best way to instantly check. If you are planning to cook some new recipe for lunch then it will be handy to carry mobile along with you in kitchen and follow the cooking instructions. Thus it is very vital to design your food website that is compatible with mobile devices.
Food review and ratings:
People have hugely turned to internet to fix on where to eat. It has now become a custom among the people to look for the restaurants with finest ratings and reviews. So if your website is active on any rating or review network then there are amplified chances of increasing your customer count. This helps to build reputation for the restaurant. Potential customers, now-a-days mostly rely on the reviews. So instead of asking your visitors to refer to external page of ratings or review, you can install an app that allows to flaunt the restaurant reviews and ratings on its official website, itself.
Your website will not only look scrumptious but will be useful for the visitors too. So if you are craving to design an appetizing food website, don’t forget to focus on the above ingredients.
