So you are done with designing a new web page, uploading the content and now you are planning to add some visual flair to the website, isn’t it? Well it’s quite obvious, that images are significant for visual stimulation or else your website may look bleak. Perfect image can instantly capture attention of the audience and even influence them to get in touch with the company. Intentionally or instinctively, your eyes are drawn towards the picture. An appealing image can create a good first impression.
On the other hand, an unpleasant image can even drive back your visitors. Despite of being such a powerful tool, images are generally considered as an afterthought by the designers. Let us accept the fact that we avoid using other’s content on our site due to the dread of plagiarism. If we aim to use original content then why not think of using original images? Why don’t we apply the same logic for the imagery? It is not always viable to use original images but we can think for more ingenious options.
Designers often fail to understand that images help to generate a brand identity and make your vision comprehensible. Thus you need to look for more resourceful approach to make your visual story, stronger.
So if you are thinking to incorporate attention-grabbing images on your website, just pay attention to the following suggestions:
If the image is trendy that means it’s over-used:
If you are just incorporating the image because it’s too popular on the web then you are probably inviting a threat. Whatever is admired has many followers, similarly famous images will be here, there, everywhere on web then what will be unique about you integrating that picture on your website? Your web image can appear in thousands of page results which mean that you are losing the scope of coming on top page ranking.
If your image is unique, you have greater chances to be on first search page. Using it as test image is fine but if the same image features in your end product then it will make your website look unimaginative and lackluster. Finding exceptional plus unique image may be a bit arduous process but all your efforts would pay off well. You can make use of the stock imagery websites in a more effective way by filtering the results in a more specific manner.
Free images come with a cost:
It is okay for blogs or hobby websites to make use of free images as they do not have any income source and it is mostly created for passion. But in case of professional websites which is designed for businesses, acting like miser and not spending much on images can lead to an awful situation. Free images which means images which are available free of cost will be used by every Tom, Dick and Harry then how will this make your website stand apart from others? Free images may be at no cost but you have to pay heavy cost by clearing all the legal issues as it can be a time-consuming process.
You may choose images from different websites and every website will be having different licensing policy which can be an irksome process. On top of that free images means you have to compromise on sizing and quality, hence there is no guarantee whether it will allure the visitors or not. A little investment of time and money can help you to get good returns. If you go through the stock imagery site, you can come across some worthy images that too at reasonable price.
Hiring a photographer may be pricey but a better option:
A person standing on top of mountain to signify success or a picture of people shaking hands symbolizing management has become a clichéd visual concept on websites. People have become fed up of seeing same kind of images all over the internet. You can hire any photographer and add some lively experience to your websites, especially for e-commerce or portfolio websites, professionally clicked pictures plays a very significant role to increase the client count.
Hiring photography services creates a good impression on your visitors and denotes strong message about the business. If you want to cut down on the cost then you can click the pictures of products yourself and upload it on the website. You can click good picture with professional camera of low range or digital cameras. Camera is one time investment, so you can opt for high-quality professional camera too. You can travel around and click some exceptional pictures with your camera and experiment with your creativity. Incorporate the real images on your website and make it look distinctive.
The success of your website as well as business, somewhere or the other depends upon the images. It is one of the fundamental elements to increase your website traffic. If you are already investing adequate time, money and efforts for designing website, it is certainly worth investing additional time and money for perfect images.
