Space launch failure can be predominantly due to composite blend of factors, no accurate testing of design before putting it to real test or the reason can be much simpler like human error. These fundamental factors are not only the reasons for space crash but can be vital reasons for your website crash too.
After designing and developing a new website, you are all excited about the launch. Everything runs well according to you, you are satisfied with the design and convinced with functioning too. You eagerly wait for the website to go public and once it goes online you keenly anticipate for the response from the targeted audience. While in a rush to get the website on web, you neglect to ensure that your website meets all the necessary criteria and unfortunately your website launch fails. Eventually, your excitement turns into disappointment. Most of the time website launch doesn’t fail due to major causes; it simply fails due to poor practices and ignored nitty-gritty.
If you want to assure that your site launch become successful then avoid committing the common mistakes listed below:
Forget to do cross-browser testing:
This is one the most significant factors for the failure in website launch. Cross-browser testing which basically means to test the websites on various browsers and check if it works effectively on each browser. You may not be using Safari browser but your audience might be using this browser hence it is essential, you ensure that the website is accessible and works well on various browsers. User preferences may also vary in case of browsers but most of the designers fail to recognize the fact. There is an assortment of apps available for conducting cross-browser testing which checks if your website is compatible with a choice of browsers.
Ignore SEO:
Search Engine Optimization (SEO) is a technique to make your website visible on different search engines which in turn will help to increase the count of your visitors. Most designers feel that web-designing has nothing to do with SEO and ignore to follow this internet marketing strategy. Good quality SEO is a good way of marketing your website. Targeting correct keywords or metadata can help to get more visits. If you are not aware of SEO techniques, you can appoint any professional who will take care of SEO activities.
Poor quality content:
Yes, you heard it right, Content is the King in web-designing and if the king is weak automatically the kingdom will become out of order. Your website may feature appealing visual elements, technically it would be strong but just because of simple grammatical mistakes or typo errors, all the eminence of your website may get destroyed. Most of the time, web-designers successfully clear all the technical challenges but ignore proofreading due to which the website may suffer. Content may also comprise of graphics, images or videos. Even if they are of poor quality, it will create a bad impression on visitors and the launch may get crashed. It is very essential to review the website thoroughly before launching and make sure you use good quality graphics and images.
Not paying heed to site promotion:
Your work doesn’t stop after designing an awesome website. How will the audience come to know about the website? Of course, you need to promote it to bring it under notice. In fact your real task starts after designing the website. Your website launch will certainly fail if it is not promoted perfectly. You need to follow some effective marketing strategies to promote your website. Advertise you website offline as well as online on various platforms. One of the most useful marketing strategies of recent times is social-media marketing. Promote your website on assorted social-networking sites by putting up compelling content, appealing images or highlighting the best features of the business website.
Above are the most common blunders which can ruin your website launch. So avoid these mistakes by following suitable solutions and make your launch successful. To put it briefly, scrutinize, test and implement to meet perfection.
