Who doesn’t want to be their own boss? I guess, everybody is just raring to go, right? What if you own a restaurant, but not a single person turn out to be your customer? Is there use of owning such business? May be this would arise due to lack of exposure. However freelancers can own their business as well as enjoy its privileges but like any other business, this is possible only by coming under limelight. Since freelancers solitarily run their business, they cannot invest their quality time and money behind promoting their work all the time. Website can be storefront for freelancers that would efficiently showcase their brand.
In this day and age, smart and suitable website is de rigueur to make a pitch for your business. It’s not just enough for your website to be visually-appealing and smoothly functioning, it should unerringly convey the goal and scope of your business.
There are some important aspects you need to consider while designing website for your freelance website:
1. Showcase your best work:
If you are a seasoned freelance web-developer, you might have worked on multitude of projects, but is it wise to cram the website with all your work? It is certainly a poor approach. If you want to catch attention of the elite customers then it is essential to showcase just your high-quality work. First decide that what your current priority is, which areas are you interested to focus and accordingly create portfolio. If you have worked for some reputed clients, do include their details on your website as it can create a great impact on your potential customers.
Remember, show your work don’t show off your work.
2. Focus on contact information:
Contact information…. well, you must be thinking that every website contains contact information, so why we are mentioning that. Though contact is basic element present on every website, some freelancers might forget to pay attention to this part. Apart from email address and phone number, a freelancer’s contact information should include twitter address, LinkedIn address, skype details, mailing address, Facebook and Google+ page contact.
Don’t squeeze the contact information in footer space or any corner of web page, create a dedicated contact page, which the visitors find easy to spot and contact you instantly.
3. What you do?
So what you do for your living? Web-development… Blogging…Play music… Do you think this much information is enough to get customers? Does this signify what exactly you do? Probably not. Web development – what kind of web-development, blog- what genre, do you specialize, play music- what musical instrument you play, what is your music style, this all is necessary to mention on your website, to get ideal customers for your work.
Highlight your work with some catchy tagline to grab instant attention.
4. Integrate activities that reveal your significance:
Do you have large followers on Twitter, Facebook, Instagram or any other social networking sites? Then just reveal it. The much you exhibit your work, the more you can attract the clients. Communicate your well-built reputation as much as possible so that the world comes to know about your good deed.
You have to present your work in a modest way, so that it doesn’t look like show off. You can also incorporate testimonials of your past clients. This way the potential customers will come to know about your awesome work and would show interest in your business.
Creating website for your freelance work can be your stepping stone. It is a great way to proclaim your work in cost-effective manner. Your ultimate goal is to come up with a workable site that is easily discovered by the customers and are able to mint money.
