Industry
Agricultural Marketplace
Location
Melbourne
Goals
Premium application development for mobile and desktop
Techstack
Codeigniter, Angular, PHP, MySQL
What we did
Data migration
More than 20 GB of data and 12-year-old legacy development migrated to new technology
New design & development
Marketplace for faster user experience, product search and administration, CRM, eCommerce, chat engine, invoicing, sales confirmations, commission management, native mobile application development for iOS and Android
SEO
Organic traffic building for national and regional farmers
Digital strategy
Technology recommendation, auditing, third party integrations, traffic stats and analysis
Maintenance
Security, backup, content updation, SSL
Australia-wide online buying and selling marketplace for farmers and agricultural businesses
Redefining the eCommerce platform
From 0 to now 44,584 (and counting) farmer members, Farm Tender business has come a long way. Though the online marketplace was created to offer next-level customer service, there were many pitfalls. Our role was to improve the overall user experience and rebuild their more than a decade-old website with cutting edge technology. The purpose was to give a visual facelift and streamline the buying/selling process.
All in the family
Icons for every purpose
We created a set of new icons (some of them animated) to use in various contexts. Closely related to the brand, they all derive from it elements like weight, shapes, geometry and color.
Font Family
AktivGrotesk
- Bold
- Medium
- Regular
Focus on each vertical
The redesigned website is completely Google friendly. The product pages are now noticeable and interesting for both search engines and users.
Top ranking keywords
#tractors for sale #headers for sale #air seeder for sale
Typeface
No funny business
We undertook an analysis and understood that Farm Tender had some serious growing pains. So, the eCommerce platform got its much-needed makeover, focusing on site structure, tone, navigation and of course the elephant in the room, user experience.
AktivGrotesk
Aa
Bold
Aa
Medium
Aa
Regular
Color Palette
Font Size
H1
48 pt
H2
28 pt
H3
26 pt
H4
24 pt
H5
17 pt
H6
14 pt
Iconography
the old and revamped website
Smart components
A playful design gets farmers off to a quick start
Why make something complicated when you can make it simple and user friendly? Farm Tender is all about making framers’ life easier, so its experience should be, too.
Quick communication components
Sales Contract
Feature
to save time
User friendly Admin
for Farm Tender staff
Why make something complicated when you can make it simple and user friendly? Farm Tender is all about making framers’ life easier, so its experience should be, too.
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Flawless mobile app
for farmers and Farm Tender staff
Why make something complicated when you can make it simple and user friendly? Farm Tender is all about making framers’ life easier, so its experience should be, too.
Customer App
Admin App
Admin design for web and mobile
The upscale feel of the website is perfectly blended with easy-to-use search and smooth functionality that allows the visitors to explore all the stunning products from the shop more conveniently. The incredibly user-centric eCommerce website is produced on the WordPress platform.
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Native mobile application development
for iOS and Android
It was paramount to consider the mobile platform as much of the traffic came from there. We created a fluid experience and delivered a completely tailored solution for every device and browser size.
Increasing organic traffic the lifeblood of online business
The business is all about buying and selling farm products, so connecting with regional and national farmers was the bottom line. The new look and features score a bull’s eye in engaging and building organic traffic. Even the existing better ranking pages didn’t tank post-launch.
Considering the nature of our business, Webwingz made sure the refreshed website looks great and works even better. The virtual marketplace is now much inviting and easy to use.
Dwain Duxson
Director – Farm Tender
