framesbuy
Industry

Online Retail

Location

Sydney, Auckland, London, NY
Goals
Create a seamless online eyewear buying experience
Techstack
PHP, JavaScript, MySQL

What we did

ecommerce-we-did

eCommerce development

A transactional website with an enhanced end-to-end customer journey
hosting-we-did
Hosting
AWS setup and management with optimised billing and domain architecture
growth-hacking-we-did
Growth hacking

Portal for prescription eyewear online

Buying glasses online is more fun

With more than 2 years of design and development, and a team of 20 engineers, Framesbuy has all the bells and whistles to run a fully functional estore for prescription glasses and accessories. We minimised communication gap from operator to consumer and minimised order processing time from 20 down to 4 mins.

Framesbuy - prescription eyewear online Portal

Branding
Growth spur

We empowered Framesbuy with clear, friendly, easy to understand iconography, legible typography and fresh colours. This brand will go on to create a global impression.
Framesbuy logos

Typeface
No funny business

Poppins is a contemporary and elegant no-nonsense sans-serif font. It is highly versatile and legible type that looks great in large size copy in various formats and applications, online and offline.

Aa
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 1234567890!@#$%^&*()
semibold
medium
regular

light

H1

H2

H3

H4

H5

H6

color 1
color 2
color 3

Iconography
All that an eCommerce website needs

We designed icons that are straight forward and assist in taking buying decisions.
menu
fav
user
cart
checkmark
round-tick
minus
add
delivery
star
support
cancel
time
secured
guarantee
call

First things first
Showcasing the product

Users want to know little to get started. Then a bit more. And then a lot more before they pull their wallet out. And that’s how we made our customer journey buffer free. One bite at a time.

Colour choices
Colour choices
Frame size
Frame size
star
Product quality
support
Customer reviews
guarantee
Guarantee
delivery
Delivery & returns
secured
Buyer protection
call
Support
Framesbuy product listing page

Out of sight, on your mind
Building a better shopping cart

Users want to know little to get started. Then a bit more. And then a lot more before they pull their wallet out. And that’s how we made our customer journey buffer free. One bite at a time.
Framesbuy product cart

Goes everywhere
Flawless experience from mobile to desktop

Can you imagine buying prescription glasses using your mobile? We didn’t either. But made it happen. Try out.
Framesbuy mobile view 1
Framesbuy mobile view 2
Framesbuy mobile view 3
Framesbuy mobile view 4

Responsive Emailers
Promotions & more

Our system and promotional emailers work flawlessly on mobile, irrespective of your email provider or device. Looks exactly the same everywhere.
Framesbuy Product order confirmed
gmail
outlook
Yahoo_new_logo
apple_mail
apple
android
Emailer Promotion 1
Emailer Promotion 2

Results matter
No, we’re not just all talk.

Our entire strategy and ecom solution have shown incredible results just within six months.
# 0
in organic search
0 %
increase in mobile transaction
0 %
growth month on month
0 %
increased conversation rate
Engaging, responsive, customer-oriented, Webwingz amazingly crafted our eCommerce portal. The site had to be attention-grabbing and easy-to-use and the outcome was far more superior than expected. Without any hesitation, would recommend them.
Jayant Ingle

Jayant Ingle

Director, Framesbuy, Sydney

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